Senior consultants
Team strength is essential for successful analyst relations consulting. That's
why Lighthouse believes in recruiting only internationally-experienced analysts
as consultants and seasoned analyst relations professionals as program
managers. Most of our consultants are former analysts, fluent in at least two
languages and hold at least two university degrees. The team includes citizens
of seven countries and speakers of seven languages.
Principal consultants

Enrico Camerinelli
|

|
Enrico Camerinelli is the Principal Consultant leading Lighthouse’s
return-on-investment studies, which help vendors and users understand the
business impact of their analyst relations. Based in Milan, he also directs
Lighthouse’s work in Italy. He is European Director and Chief Analyst of the
Supply Chain Council.
Camerinelli has extensive experience implementing and streamlining complex
matrixes of customers, partners, and suppliers. In his recent tenure at META
Group as Vice President and Research Leader for Supply Chain and Business
Management Applications his research focused on models and methodologies for IT
portfolio return-on-investment evaluations and TCO models. Mr. Camerinelli's
research also encompassed supply chain management, integration of enterprise
resource planning systems with marketplaces, and manufacturing applications in
vertical industries. Prior to joining META Group in February 2001, he gained
experience in plant and logistics/operational management, and held a senior
marketing position with JD Edwards in Italy.
Mr. Camerinelli received a degree in Electronic Engineering from Universita La
Sapienza in Rome. He speaks Italian, English, and Spanish fluently.

Louis Columbus
|

|
Formerly a Senior Analyst at AMR Research, Louis Columbus is an adjunct
consultant helping Lighthouse clients to track and understand analyst research
about their firms. Louis Columbus’ career has included senior management
positions with Gateway, Ingram Micro and a software start-up, where he served
as Vice President, Marketing and Business Development. Louis was a Senior
Analyst at AMR Research, focusing on guided selling, sales and product
configuration, order management and service lifecycle management.
Mr. Columbus has published fifteen books on a variety of technology areas
including Microsoft operating systems, peripherals, the application service
provider arena. His most recent book, Getting Results From Your Analyst
Relations Strategies, was completed while at AMR Research in response to the
needs of vendor clients wanting to get more out of their analyst relations
budgets. Alongside his work at Lighthouse, Columbus is part of the Cincom
Complex Manufacturing Business Solutions Team, and currently serves as a weekly
columnist with CRMBuyer.com and Informit.com.
Mr. Columbus is also currently a lecturer at for graduate-level International
Business and Marketing courses at Webster Loyola-Marymount University,
contributing in this role for the past four years. He has also taught graduate
level courses at University of California, Irvine, and California State
University Fullerton. Mr. Columbus focuses on global economic theory, balance
of trade, international marketing strategies, global product introductions, and
international expansion strategies including join ventures and subsidiary
creation. His courses have been taught onsite at Ford Motor Company and
Chrysler Corporation.

Abraham Joseph
|

|
Abraham uses his background at Gartner, Ovum, Alcatel, Nortel and BT to consult
to Lighthouse clients providing communications and networking technology, such
as Sniffer Technologies and Magic Solutions. He is also Chief Executive Officer
of Inteligentis, the consulting and research company that provides services to
the telecommunications industry. At Lighthouse his main areas of focus are
strategic marketing and planning. He has over 19 years experience in IT and
telecommunications and has worked on major projects with or involving
telecommunications and cable TV operators, equipment vendors, regulators and
investors.
Prior to joining Lighthouse, Abraham worked as Consulting Director at Ovum,
where he was engaged in building a consulting practice in OSS. Prior to Ovum,
he worked for 2 and a half years as Director of Consulting at Gartner, 2 years
as a senior business development manager at Alcatel, and 8 years in a variety
of business development, marketing, product management, and network engineering
roles at Nortel. Prior to this he worked as a systems engineer at BT.
Abraham received a BSc in Electrical and Electronic Engineering from South Bank
University London and an MBA from the University of Strathclyde.

John Moroney
|

|
John Moroney is a specialist in market developments in IT, telecommunications
and media sectors. Formerly a director at Gartner, John is currently a Research
Fellow with PriMetrica and a Director of Octegra Limited. His recent
assignments concern business opportunities such as digital rights management,
mobile operators' quality of service improvement, the market demand and
economic development of pan-European broadband services and the barriers and
drives for digital media adoption.
His consultancy clients include Alcatel, AMR, Argo Group, AT&T, BBC,
Bertelsmann, BT, Cable and Wireless, CIT, CIT-Publications, the European
Commission, Eutelsat, France Telecom, Gartner, Inmarsat, Integrated Device
Technology, Malaysian Telekom, NCR, Norwegian Telecom, NTT, Oracle, Ovum,
Rightscom, Royal Mail, Saarbrücker Zeitung, Silicon Graphics, Silk Route,
Société Européenne des Satellites, Telefonica de Argentina and Telstra.
Prior to eight years as a Principal with Ovum, the analyst and consulting firm,
John spent more than thirteen years working for British Telecommunications,
initially as a software development engineer before moving into product
management and marketing working on voice products, telephony pricing, sector
marketing and sales force management.
Mr Moroney has an honours degree in pharmacology from the University of Bath
and is a full Member of the Chartered Institute of Marketing.

Torsten Sewing
|

|
Torsten Sewing consults to central and eastern European clients of Lighthouse
Analyst Relations. Since joining Lighthouse in 2004 he has leveraged
his technology industry knowledge and deep project management skills to help
firms communicate into, and out from, the region's growing technology markets.
Sewing has particular strengths in integrating programmes with product
development, business development and brand communications, including corporate
social responsibility campaigns.
His decade-plus background in European market communications includes work with
technology-driven businesses including O2, Sony, Vodafone, Macrotron, Mondus
and Cambridge Silicon Radio. From 1996 to 2000, he managed analyst and media
relations for TIMe City Carrier AG, a group of 12 German competitive local
exchange carriers.
He previously worked as a business journalist for the Frankfurter Allgemeine,
the preeminent German daily, and was editor in chief responsible for the launch
of a monthly supplement of Frankfurter Allgemeine in 1994/5.
A trained business journalist and Industriekaufmann, Sewing is a research
practitioner with strong copywriting and speechwriting skills which are highly
valued by Lighthouse clients. Torsten studied at Brandeis University
and is the author of a book on China. He speaks English, German,
French and some Finnish.

Barbara Wiehl
|

|
Barbara Wiehl leads research studies in the German-speaking region to help
Lighthouse clients like Avaya and T-Systems to improve their analyst relations.
Much of her work involves Analyst Impact Modelling studies that allow firms to
understand analysts' interests and to identify which analysts have the most
influence on their sales and reputation.
Barbara's career in market analysis began in the early 1990s at GfK, Germany's
leading analyst house. Over the last decade she has led major market analysis
projects for international businesses in a wide range of market sectors.
Barbara was awarded the Diplom Betriebswirt by the European School of Business,
one of Germany's leading business schools, and an honours degree in European
business administration from Middlesex University Business School. She speaks
English, French, German and some Japanese.
Senior consultants

Michelle Byrne
|

|
Michelle Byrne brings over 25 years of experience in large-scale business
systems as senior consultant at Lighthouse. Michelle's deep understanding of
analyst relations benchmarking methodologies, of the analyst industry and of
field communications strategies makes her a powerful resource for Lighthouse
clients. Ms. Byrne manages the firm's program of professional development
seminars for analyst relations managers, and is the central organizer for the
annual Global Analyst Relations Forum.
Michelle joined Lighthouse after several years as a research analyst at
Kensington Group, where she managed a similar series of analyst relations
forums and training courses and played a key role in benchmarking the analyst
relations effectiveness of hardware, software, networking and services
suppliers.
Ms. Byrne's high technology career began in the mid-1970s, with several years
as technical editor followed by a series of increasingly senior roles in
general management, software development, marketing, training and consulting in
high technology firms such as Database Associates, Amdahl, Evergreene, Unisoft
and Stratus.

Tina Murphy
|

|
Tina Murphy joined Lighthouse from Forrester Research in 2004 to manage the
firm's international analyst relations benchmarking studies and to manage
analystrelations.intranets.com, Lighthouse's online AR productivity tool.
Her ten-year experience includes analyst relations outreach; corporate/product
positioning and branding; product launches; crisis communications; special
events; and client collateral and case study development.
Murphy previously worked alongside members of the Lighthouse team as a senior
communications specialist for Brodeur Worldwide's strategic resources task
force from 1995 until joining Forrester Research late in 2000. Murphy
collaborated with Novell's senior marketing, analyst relations, and investor
relations managers to develop unified external communications. In addition,
Murphy counseled clients and organised analyst relations activities for BackWeb
Technologies, The Pointcast Network, and 3M, for which her work won an award.
She also introduced innovative TV and video products to U.S. markets for
Philips Consumer Electronics, winning several commendations from the Public
Relations Society of America.
Murphy graduated Magna Cum Laude from the Communications Honors Program at
Boston College, where she received a number of academic scholarships and
awards.

Hugh Rittner
|

|
Hugh manages the development of Lighthouse’s Analyst Mindshare Benchmark and
the firm’s seminar business.
Hugh joined Lighthouse mid-way through 2005, bringing with him deep experience
in high-technology sales. He was one of the founders of a business software
distribution business, gaining valuable experience by bringing Japanese
technologies to market in the UK. Having carried out most roles within his
business, Hugh has experience of everything from day-to-day financial planning
to face-to-face sales.
With a keen interest in education, Hugh has played an integral role in a
children’s charity for over three years, combining a passion for learning with
a real belief in the potential of others. A keen traveler, Hugh has tasted
adventure in both Africa and Asia. Of particular interest is his time teaching
a class of over 60 on the slopes of Kilimanjaro and a very brief spell as the
hostage of a Vietnamese taxi driver.
Hugh graduated in philosophy with honors from the University of Manchester,
which means that he brings with him a unique outlook on commercial life and
analyst relations.

Michael Schneider
|

|
Gartner veteran Michael L. Schneider, Ph.D., extends Lighthouse analyst
relations strategy and training services into the United States. Schneider
spent seven years as Vice President at Gartner Group, where he established
Gartner's Advanced Technology practice.
In addition to helping deliver Lighthouse training courses to firms in North
America, Schneider is also an Adjunct Consultant to Lighthouse clients
internationally. He coaches spokespeople and senior business leaders on the
realities of the analyst industry.
After Gartner Dr. Schneider was CTO at iFrame, a web development company. Prior
to Gartner, he was the Vice President responsible for technology research, at
Manufacturers Hanover Corporation, after holding similar positions at Sperry
Corporation and ITT Corporation. These positions involved team members in
Europe and Asia. His academic teaching experience includes positions at McGill
University, Florida Atlantic University and the University of San Francisco.
Dr. Schneider received a Ph.D. at the University of Durham in the UK and a BS
at the University of Illinois.
Contact us now
Lighthouse Analyst Relations: Grow sales, build brand value