Analyst impact modelling


Know and meet the analysts who impact sales

The conventional approach to targeting analysts is to focus on the people with the highest media profile. While this is superficially attractive and relatively easy to implement, it often results in over-emphasis on analysts who have modest or little impact on sales. Lighthouse's AR approach starts with identifying the people with impact in both domains - media visibility and sales recommendations.

Analyst Impact Modelling (AIM) is Lighthouse's method of using regional-specific base data and desk research, to validate and extend analyst lists, and to prioritise analyst houses.

AIM is based on a complex statistical method, tested successfully by dozens of companies since 2000. It uses our in-house database, which tracks over 1,200 analysts focussing on the technology and telecoms market, and over 20 measurements of each analyst's market impact. The resulting ranking shows how influence on sales is apportioned between the different analysts.


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