The latest posts on our blog





AR effectiveness audits


Engaging in analyst relations has a purpose and it is vital to know whether progress is being achieved. Conventional practice - if it includes benchmarking at all - rests on written coverage from analysts and media quotes. While these are important, they only tell part of the story. Lighthouse's annual benchmarking is based on these factors but also includes feedback from the target analysts themselves, giving you a complete picture about how the programme is delivering.


Contact us now

Lighthouse Analyst Relations: Grow sales, build brand value


Analyst Equity: sample issue of our free monthly newsletter
Get Ahead of Analysts: the four business modes of industry analysts
A guide to better relationships with industry analysts
How strongly do industry analysts influence the buyers of high technology?
Industry analysts are all in the US, aren't they?
Measuring the effectiveness of analyst relations outreach
Analyst Relations Newsletter - sample measuring SageCircle's impact on analyst relations
Analyst Relations Newsletter - sample on Forrester and Giga



Copyright © Lighthouse Analyst Relations 1998-2008
Site designed by Netcel