Strategy & program development


Using workshops and ongoing guidance, Lighthouse highlights the strategic and organisations fundamentals for successful AR. Coached by former analysts with real-world analyst relations experience, your team can develop effective methods for setting goals, targeting analysts and planning analyst outreach. Our support also covers:

• Our experience with face-to-face and telephone briefings, analyst conferences and newsletters
  
  
• 'Reverse engineering' analyst research methods to better understand how to work with them
  
  
• Developing 'Differential Positioning' to better present your firm's industry position
  
  
• How analyst relations can support sales and media relations
  
  
• Using metrics that make sense to senior managers to show the impact of analyst relations
  
  

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