Training


Lighthouse offers a unique program of open and custom professional development seminars for analyst relations managers and spokespeople.

Lighthouse offers open seminars addressing a range of different analyst relations issues in major business cities worldwide, including Boston, Frankfurt, London, New York, San Jose, Singapore and Sydney. The courses are:

• Influencing Analysts Worldwide. This foundation program outlines the impact of analysts, how they work and how to organize analyst relations outreach.
  
  
• Building AR Momentum. This managers’ seminar summarizes research into analyst behavior and show best practices for developing AR momentum and operational excellence.
  
  
• Shifting Key Analysts. This advanced seminar focuses on how to meet the ‘hard’ and ‘soft’ needs of top-tier analysts - and how to measure changes in awareness and perception.
  
  
• The Analyst Relations Master Class. This seminar focuses on selling AR internally. It shows how to grow the perceived value of AR, and resources for it.
  
  
• The Global AR Forum. Lighthouse co-sponsors and organizes this annual seminar. It allows experienced AR professionals to discuss the state of the industry, and on how to identify, drive, engage, align and leverage with greatest effectiveness.
  
  

To see the schedule, fees and locations, please visit http://www.etickets.to/buy/e.x?cid=508

Lighthouse also offers these seminars on a custom basis.
Other custom programs include:

• Training the trainers. This program equips analyst relations managers to train their colleagues in analyst relations
  
  
• Spokesperson development. This demanding and interactive seminar prepares spokespeople to understand, anticipate and brief industry analysts.
  
  

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